Margin labs
Where is our marketing money going—and what is it doing?
Track spend, connect it to real customer touchpoints, and see what actually drives pipeline—starting with events.
Track spend, touches, and impact in one system
Pull in data from HubSpot, Google Sheets, and your marketing tools. Structure everything around real customer interactions—not just leads—so you can see what actually moves deals forward.
Start with events: T&E, sponsorships, and hosted experiences—where spend is clear and impact is measurable.
Start with what’s measurable
Events are the easiest place to understand marketing ROI—clear spend, clear touchpoints, clear outcomes.
Built around touchpoints—not leads
Track conversations, meetings, and engagement over time—not just form fills or last-touch conversions.
No black-box attribution
Just structured data you can trust, inspect, and explain to your team.